Sebastián Sánchez Giraldo

Global Creative Director with nearly 20 years of experience leading integrated campaigns, creative teams, brand strategy, and innovation projects across Europe and Latin America.

Throughout my career, I have worked with some of the world's most recognized brands, including The Coca-Cola Company, Adidas, Toyota, Land Rover, Movistar, Telefónica, Danone, Unilever, PlayStation, CaixaBank and many more. Building campaigns, creative platforms, and cultural ideas across global agencies, consultancies, and independent agencies.

I've been fortunate to earn over 150 international awards at festivals such as Cannes Lions, D&AD, Clio Awards. But beyond the trophies, what I value most are the teams I've led, the briefs that evolved into unforgettable ideas, and the opportunity to create work designed to kill consumer indifference.

Currently, I co-founded Die Hard, an independent creative collective that combines creativity, strategy, and data analysis to build impactful brand experiences. Outside advertising, I also founded Fantastic V, a bold vegan restaurant concept created for meat lovers. Beyond work, I'm passionate about fencing, mountain biking, Haruki Murakami novels, and collecting caps and vinyl records.